B2B Branding & Social Media Specialist - Elevate Mentari Group's Market Position

Join Mentari Books Indonesia as a B2B Branding & Social Media Specialist and play a pivotal role in shaping the future of B2B education marketing. In this dynamic position, you will develop and execute innovative branding strategies and social media campaigns to elevate Mentari Group's market position. Based in Jakarta Barat, this role offers a unique opportunity to work with a leading book publisher in Indonesia, leveraging your expertise to create compelling brand narratives and drive engagement through cutting-edge social media strategies.

As a B2B Branding & Social Media Specialist, you will craft and implement brand identity, positioning, and messaging that resonate with target audiences. You'll utilize tools like Hootsuite, Canva, and Adobe Creative Suite to design visually appealing content. Daily, you'll collaborate with cross-functional teams to ensure brand consistency across all platforms, while also analyzing performance metrics to refine strategies and maximize ROI.

Mentari Books Indonesia is a renowned name in the Indonesian book publishing industry, known for its commitment to quality and innovation. This role is perfect for a creative and strategic thinker with a passion for storytelling and a knack for digital engagement.

📋 Tanggung Jawab Pekerjaan

• Develop and execute B2B branding strategies to enhance Mentari Group's market position.
• Create and manage social media campaigns using platforms like Instagram, LinkedIn, and Facebook.
• Design visually appealing content using tools like Hootsuite, Canva, and Adobe Creative Suite.
• Collaborate with cross-functional teams to ensure brand consistency across all platforms.
• Analyze performance metrics to refine strategies and maximize ROI.
• Leverage data insights to inform content creation and campaign optimization.
• Stay updated with industry trends and best practices in B2B branding and social media.
• Report on campaign performance and provide strategic recommendations.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in B2B branding and social media marketing.
• Proven track record in developing and executing successful social media campaigns.
• Proficiency in using social media analytics tools like Google Analytics and Facebook Insights.
• Strong understanding of B2B marketing principles and strategies.
• Excellent written and verbal communication skills in English and Indonesian.
• Creative thinker with a passion for storytelling and digital engagement.
• Ability to work well in a fast-paced, team-oriented environment.

🛠️ Keahlian

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